In Memory, some players seem to remember the position of every card without apparent effort. It's not an innate gift: these are memorization techniques used well beyond the game, including by memory champions.
The brain retains information it has actively processed far better than information merely seen. When you flip a card, mentally tell yourself what it is ("penguin, top left") instead of looking at it passively. This simple step often doubles the retention rate.
Rather than abstractly memorizing "position 3 = star", picture a scene: the star falling exactly at that spot on the board. The brain remembers visual scenes and stories far better than pure number-symbol associations — the same principle behind the "memory palace" technique used by memorization champions.
Instead of memorizing 16 individual positions, mentally split the board into zones (top-left corner, center, etc.) and remember which potential pairs are in each zone. This approach, called "chunking" in cognitive psychology, reduces mental load: the brain more easily retains 4 groups of 4 than 16 isolated elements.
When you flip two cards that don't match, they're paradoxically the two freshest pieces of information in your short-term memory. Many players forget them too fast while focusing on the next turn. Take an extra half-second to anchor them before moving on — it's often what separates a player who improves from one who stalls.
These techniques aren't specific to Memory: they work for remembering a room layout, a shopping list, or the faces of a group of new people. The game is just a particularly effective training ground because it gives instant feedback on what worked or not.